THE NEW ORIGINALS
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The story of The New Originals (TNO) begins in 2011, when a group of friends created a blog to talk about fashion, design, and music. Over time, the group—composed of Rizky Lasahido, Maru Asmellash, and Eben Badu—made a name for themselves in Amsterdam's nightlife scene, organizing parties under the name TNO SoundSystem. After a few years, The New Originals became a full-fledged brand, launching into streetwear! The Dutch label aims to highlight the creativity of its wearers with whimsical and colorful designs. Its mascot Freddy, a little character with a big nose, reflects the brand's pop and playful visual style. Similarly, the slogan "creatives are the new athletes" showcases their desire to expand sportswear beyond just athletes. Continuously inspired by artists, designers, and nightlife, The New Originals has built a community of people who wish to express themselves freely, whether through clothing or music. The brand also collaborates with a wide range of artists, cultural organizations, and even museums! Join the creative movement by shopping for The New Originals men's pieces on our site.
In terms of style, TNO strikes a perfect balance between simplicity and fun! With their pop visuals and easy-to-wear shades, The New Originals men's t-shirts blend seamlessly into any outfit, adding a touch of whimsy. Pair a hoodie and joggers for a simple, trendy streetwear look! Don't forget to accessorize with The New Originals men's socks, crossbody bags, and caps.