PRIMITIVE SKATEBOARDING
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Paul Rodriguez, better known as P-Rod, is an American skateboarder famous for winning numerous competitions such as the X Games, Dew Tour, and Battle At The Berrics. After working for several years as a professional with the brand Plan B, Rodriguez announced his departure in 2013 without revealing his next sponsor. Ten months later, fans got their answer: the skater launched his own brand! Called Primitive Skateboarding, P-Rod's brand not only offers skateboards but also a full range of streetwear clothing designed for skating. Over time, many other pro skaters have joined Primitive, such as Carlos Ribeiro, Bastien Salabanzi, Tiago Lemos, Brian Peacock, JB Gillet, and Wade Desarmo. Today, the brand collaborates with iconic pop culture licenses like Dragon Ball, Rick and Morty, Naruto, and more recently, My Hero Academia. Whether you're a pro rider or just a fan of urban fashion, you'll find plenty to fill your wardrobe with our selection of Primitive Skateboarding men's gear.

Like all major skate and streetwear brands, Primitive offers a wide range of stylish and comfortable pieces, including sweatshirts, hoodies, t-shirts, and accessories. With collaborations involving manga, anime, action movies, and even metal bands, the brand has managed to stand out from its competitors and appeal to both skate fans and fashion enthusiasts. Check out the online store at Citadium and grab a Primitive Skateboarding men's hoodie, cap, or joggers today!