In 2014, French rapper OrelSan teamed up with a Swiss designer to launch his own streetwear brand. Named Avnier, the label quickly became a reference for urban fashion enthusiasts. With their chic and understated style and relaxed designs, you'll love the Avnier men's collections!
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Avnier Men: The Essence of Ethical and Minimalist Streetwear
The Story of a Committed Brand, Born from a Shared Passion
Founded in 2014 by rapper OrelSan and Swiss graphic designer Sébastian Strappazzon, Avnier Men embodies a bold vision of streetwear. The name "Avnier," a contraction of "avant-dernier" (French for "second to last"), symbolizes the perseverance of its founders, determined to make their mark in the fashion industry despite early challenges.
The brand quickly gained recognition for its slow-fashion approach and high-profile collaborations (Umbro, Salomon, Von Dutch). In just two years, Avnier was featured at the MAN international fashion trade show, a testament to its durable garments and refined designs.
The Avnier Style: Minimalism, Functionality, and Sustainability
Avnier Men's clothing stands out with timeless silhouettes and neutral color palettes (black, anthracite gray, beige), designed to fit any wardrobe. The collection focuses on gender-neutral, versatile pieces, such as oversized hoodies, tailored cargo pants, and organic cotton shirts.
- Sustainable Materials: Organic cotton, recycled fabrics, and eco-friendly dyes.
- Universal Fits: From dropped-shoulder sweaters to straight-cut shorts, each piece avoids fleeting trends.
- Signature Details: Subtle embroideries, minimalist logos, and premium finishes.
Avnier Men's Must-Haves
1. Streetwear Essentials
- Avnier T-shirts: Featuring graphics inspired by OrelSan's music universe, crafted in 240 g/m² organic cotton.
- Hoodies and Crewnecks: Adjustable hoods, kangaroo pockets, and slightly oversized cuts.
- Pants: Carrot-fit twill models or technical joggers for a casual urban look.
2. Reinvented Workwear Pieces
Avnier's Workwear Collection blends functionality with elegance:
- Recycled fleece jackets, ideal for chilly temperatures.
- Stretch denim shirts, perfect for a relaxed yet refined style.
- Cargo pants with multiple utility pockets in sturdy canvas fabric.
3. Accessories: The Finishing Touch
Complete your outfit with seasonal accessories:
- Curved-brim caps in solid colors.
- Merino wool beanies for colder days.
- Graphic jerseys inspired by sports collaborations.
How to Style Your Avnier Men's Pieces?
- Winter Urban Look: Pair a black fleece jacket with a gray sweater, beige cargo pants, and leather boots. Add a cap and a crossbody bag for a modern *workwear* aesthetic.
- Casual Summer Outfit: Opt for a white graphic T-shirt, blue denim shorts, and clean sneakers. Accessorize with black sunglasses and a lightweight beanie.
- Smart Casual Style: Match a black cotton shirt with anthracite chino pants and derby shoes. Layer a light gray crewneck on top for a stylish contrast.
Collaborations and Commitments: The DNA of Avnier
Avnier is known for partnerships that align with its values:
- Salomon: Trail shoes reinterpreted with an urban twist.
- Von Dutch: Bomber jackets with retro-inspired graphics.
- Umbro: 90s-inspired football jerseys.
The brand also commits to sustainability through:
- Limited-edition capsule collections (e.g., Winter Wool Collection).
- Supporting European workshops to reduce its carbon footprint.
- Using recycled materials in its sweaters and accessories.
Why Choose Avnier Men?
- Unmatched Quality: Reinforced stitching and durable fabrics, designed to last.
- Versatility: Pieces that adapt to any style, from workwear to streetwear.
- Ethical Approach: Responsible production from raw materials to recyclable packaging.
Where to Buy Avnier Men?
At Citadium, discover:
- The latest seasonal arrivals.
- Exclusive deals on pants and shirts.
- A wide range of sizes (XS to XXL) to fit all body types.
Explore the Avnier Men's collection at Citadium now and embrace a style where ethics and aesthetics come together. Whether you're looking for a comfortable hoodie, a trendy jacket, or refined accessories, Avnier offers timeless pieces to redefine your wardrobe.
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